Over reliance on a single product or product range places the business sales revenues at added risk. Products can go ‘out of fashion’, become obsolete, or can be replaced by competing products and new entries into the market. So too, it is the case with services. No product or service will continue without threats emerging. Businesses over reliant on a limited product range or service are at a higher risk because of the increased likelihood of revenues falling or failing as a result of changes in the market demand and competition.
Graham Long
Disclaimer: The views expressed in this article are those of the Writer. The information is not meant to be exhaustive. Readers are responsible for making their own inquiries and assessments as to the truth and accuracy of all the information given and should seek advice from professionals. No liability (in contract, tort or otherwise) will be accepted for any loss or damage incurred as a result of reliance upon any material contained in this publication or any information or advice provided in this publication or incorporated in it.
Kevin Lovewell
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Member & Registered Business Valuer
Australian Institute of Business Brokers
Jessica Holbrook
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Business Analyst
